To Answer this Question i have asked one question to 20 people in my target audiences age range.
- 10 boys
- 10 girls.
The Question i have asked is :
"How effective are all of my 3 products on a scale of 1 - 10 (10 being the highest)"
My Results are below:
.
.My results show from an audience perspective that the effectiveness of my products should be rather at 8/10. this to me as a producer seems like it is very effective.
However i need to explore this in other ways.
Another way to access the effectiveness of my products is to compare then to real products on the market.
They are posted in forms of diagrams below:
My music videos effectiveness would be about a 7/10 due to it fits in with the narrative and theme of the videos well. as can be compared to 'Florence and the Machine- Dog Days'. It has very successful costumes, location, actors and lighting, However what lets it down is the camera angles.The overall effectiveness for my project will be 8/10 because it is all consistent- this is called CROSS MEDIA ADVERTISING and will increase the economic success of the project as a whole as its easily recognised my the audience.. There is a lot of room for improvement, but as it stands it fits in with my target audiences criteria and needs. There is also a gap in the market for this type of video so i feel i have created a solution for it.
