The questions we asked were:
1. What style of music video do you prefer? black and white or colour?
2. Why?
3. Which digi-pack cover looks more appealing?
4. Why?
I did this so I could get a closer outline of what the target audiences wanted to see more of when they watch music videos.
I did this by using a 12.5 digital camera and taking individual videos of participants while asking the two sets of questions. i then imported the videos from my camera to computer. i then put together the video by using 'Windows Movie Maker' which allowed me to edit parts which were unnecessary (such as laughing and background noises) it also smoothly put together each individual video into one large video of roughly 6 minutes in length.
I had problems of importing my video onto blogger as it took over 3 hours to load half of it.
To Problem solve this: i created a 'YouTube Account' and uploaded the video. i had to allow all users around the world to view this video to be able to embed it onto blogger. This was a much quicker and efficient way to upload a home made video.
The Final Video is posted below:
From this we found out that it is closely related to the questionnaire first done as it gave results that black and white videos are more popular. However, this video allows us to see reasons why people prefer them.
This Video also allows us to have a slight incite to digi packs which more research will be needed to be done. We also gave several examples of digipacks and asked which one was their favourite and why.
In this video the didgipacks shown are as follows:
The majority of people chose the green digi pack with the cartoon "Oi!" image, as it stands out, is bold but not too complicated with only too colours.
Most males liked this one and most females choose the calligraphy simple style without any images on it.
I am happy with my results and feel the focus group/ Live Questionnaire has enabled me to achieve an effective target audience and research for a music video.
It was also beneficial to see the reasons behind people's opinions e.g 'black and white' music videos are artistic and original and the audience can connect with them more.
