"iMovie is an application that allows you to import video
through a FireWire interface from a digital video camera or a VCR and edit the
digital video. You can then export the finished video to QuickTime or to
iDVD." http://montgomery.cas.muohio.edu/help/Software/iMovie/index.html
Imovie will help me a lot within producing my music video as it is much more effective then older media such as: 'Windows Movie Maker', as this is dated and does not have as many effects.
With IMovie i will be able to:
- import footage a lot easier and faster from a camera/camcorder.
- edit, organise and share my footage
- Create files that include music, sound effects, themes, titles and transitions much easier.
However, i have never used IMovie before, but i am intrigued to use it and find out how much more efficient it is. as i feel it will save a lot of time and be more 'practical' to used in everyday editing. This will help make my music video a success.
PHOTOSHOP
"Adobe Photoshop, or simply Photoshop, is a graphics editing program developed
and published by Adobe Systems. It is the current market leader for commercial
bitmap and image manipulation software, and is the flagship product of Adobe
Systems. It has been described as "an industry standard for graphics
professionals" and was one of the early "killer applications" on the Macintosh,
later also for MS Window
Adobe's 2005 "Creative Suite" rebranding led to
Adobe Photoshop 8's renaming to Adobe Photoshop CS. Thus, Adobe Photoshop CS4 is
the 11th major release of Adobe Photoshop. The CS rebranding also resulted in
Adobe offering numerous software packages containing multiple Adobe programs for
a reduced price. Adobe Photoshop is included in most of Adobe's Creative Suite
offerings.
Photoshop's popularity, combined with its high retail price, makes
Photoshop's piracy rate relatively high.Adobe countered by including SafeCast
DRM starting with Adobe Photoshop CS"
http://en.wikipedia.org/wiki/Adobe_Photoshop

Me and my group are also using 'photoshop' which is a very accessible new media technology which will enable us to achieve a professional DigiPack covers and the magazine advert. As we are very familiar with photoshop from our AS Course we can use the Magazine cover we made a year ago- and compare how effective that was with target audiences to improve.
Posted below is my AS Magazine Cover made on the New Media technology;photoshop.
Being able to refer back to previous work, will enable me to make sure my skills are improving and my knowledge is allowing me to get the best from me and also my group.
